Beauty by Dolly is a beauty brand offering premium beauty services alongside its own line of beauty products. The brand focuses on high-quality treatments and carefully developed products designed to deliver professional results.
The brand’s existing website no longer reflected the quality of its services or products. The client wanted to refresh the visual identity to feel more modern and premium while improving the overall user experience. Our research showed that the website struggled to clearly guide visitors between booking beauty services and discovering the brand’s product line.
Driving more traffic is expensive. Extracting more revenue from the visitors you already have is where the real growth happens. Our CRO process focuses on identifying friction in the buying journey, validating improvements through controlled experimentation, and continuously compounding wins that increase revenue per visitor.
We redesigned the entire Shopify website with a refreshed brand identity that communicates a more premium, high-end feel aligned with the quality of the services. The new homepage was structured to clearly guide visitors toward the two core revenue streams—booking services and shopping beauty products—making it easier for users to find what they’re looking for.
