Turn Buyer Psychology Into Higher Conversions
We uncover the hidden motivations, objections, and behavior patterns behind drop-offs and turn those insights into clear, testable strategies that drive real CVR growth.

Conversion Isn’t a Guess - It’s a System
1
+
Years of Experiences in Conversion Rate Optimization
1
+
Projects from USA, Canada & Australia
Services
Unleash your potential with our tailored solutions for your every tech needs
Conversion Rate Optimization
Rely on our expert team to address operational challenges and deploy new applications seamlessly.
A/B Testing
Rely on our expert team to address operational challenges and deploy new applications seamlessly.
UI/UX Design
Rely on our expert team to address operational challenges and deploy new applications seamlessly.
Designed for eCom brands doing $50K+/mo.
CRO Research Audit & 50+
tactical A/B tests
to high level
Stop sending high-quality traffic to a site that doesn’t convert & making business decisions based on brainstorming and opinions
- Full CRO Audit (Heuristics, GA, Heatmaps, Recordings)
- Behavioral Psychology Analysis
- Customer Surveys & Content Strategy
- Prioritized Hypothesis Bank
- 100+ Store-Specific Conversion Insights
Built for eCommerce brands doing $100K+/mo
Growth Experiment Program
- Monthly A/B Testing Roadmap (tied to revenue, not vanity metrics)
- 3–4 Fully Scoped Experiments / Month (based on your actual store data)
- Ongoing CRO Research to guide what gets tested—and why
- Done-for-you Execution: Design, Dev, QA, and Documentation
Suitable for every brand
One Section Upgrade
- One ready-to-publish section (desktop + mobile) designed to increase conversion
- Redesign based on the current data, CRO & UX principles
- 2 rounds of revision
- Cancel anytime
- Optional Development work
Book your call today
and see if we're a fit
To qualify for a collaboration with us, you must:
- Be a Shopify or Shopify Plus brand
- Ready to invest in long-term website improvement
Our Projects
What we have done!
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Our Team
We bring a wealth of skills from a wide range of backgrounds
Testimonial
Let actions talking instead
Read what our clients have to say
"The CRO audit gave us really useful insights that we were able to put into action right away. Since making the changes, our sales calls have gone up by 150%! The results have been amazing."
Co-founder, ZQuiet
Trina Webster
"They think outside the box and successfully redesigned our website. Their innovative approach and attention to detail have made a significant impact on our business."
Founder, AIRWAAV
Dr. Deena
“Working with Escala was one of the best decisions we made. They didn’t just suggest changes, they ran real A/B tests, validated everything with data, and helped us confidently roll out what worked. The results were clear: higher conversion rate and a noticeable increase in sales. Super professional, organized, and easy to work with.”
Co-Founder of Apolla Performance
Brianne Zborowski
“Dominika is a true CRO expert. She and her team handled the full redesign and development of our Lawful London store, and the process was smooth from start to finish. Everything was structured, strategic, and focused on improving conversion. The new store not only looks better, it performs better. We saw a clear increase in sales after launch.”
Founder, Lawful London
Saher Bhatti,
You know a contractor is going to be good if you can learn something from speaking to them. Dominika gave more value in our 30 minute consultation than I have had from many other contractors. That free consultation was worth the price paid.
Her output was fantastic. Beautiful figma files and a detailed report on how to improve my site. 10/10 would recommend!
CEO & Founder, Salonrenter.com
AJ Bellamah
"I recently worked with Dominika on a CRO audit for my website and was very happy with the collaboration. She provided clear, well-structured suggestions focused on conversion improvements, pricing psychology, and key UX elements that helped refine my offer. She also brought a strong understanding of user behavior and how to simplify the user journey through pricing structure and layout. I'd definitely recommend her to anyone looking for practical CRO insights."
CEO & Founder, ShareArchiver
Mazhar Lateef
"Definitely exceeded expectations. Dominika had prepared well and made some excellent points succinctly and clearly in this short initial consultation. I look forward to working with her on an ongoing basis."
Founder, Cash Christopher Art
Cash Christopher
FAQs
What To Expect When Working With Us
01
What Services Do You Offer?
We specialize in Conversion Rate Optimization for Shopify brands, covering everything from deep user research and behavioral analysis to CRO audits, A/B testing strategy, conversion-focused UX/UI design, and full Shopify development. Every recommendation is backed by data and buyer psychology, not templates or guesswork, so improvements are intentional, testable, and tied directly to revenue growth.
02
What Results Can I Expect?
Most clients see measurable improvements in conversion rate, revenue per visitor, or checkout completion within 30–90 days, depending on traffic volume and site maturity. Our focus is always on uncovering high-impact opportunities, reducing drop-offs, and increasing qualified conversions. If we don’t see meaningful upside during the initial phase, we won’t move forward.
03
What Support Can I Expect?
You’ll work directly with our CRO strategists and designers, not account managers. We provide weekly updates, clear experiment roadmaps, transparent reporting, and direct communication so you always know what’s being tested, why it matters, and how it’s performing.
04
Do You Test Small Things?
Yes, but only when supported by real data. We don’t run random button or color tests. Every experiment is driven by user behavior, heatmaps, session recordings, funnel analysis, and customer objections, ensuring even small changes are strategically grounded and capable of producing meaningful results.
05
Do You Handle Both Design And Development?
Yes, we handle strategy, design, development, and implementation directly on Shopify. That means no handoffs, no developer delays, and faster testing cycles, allowing us to move from insight to execution quickly and efficiently.
06
What Is The Cost Of Working With You?
We don’t offer one-size-fits-all packages. Pricing depends on your traffic volume, site complexity, and testing velocity. Most engagements begin with a strategy session to assess fit and opportunity, if there’s clear potential for growth, we’ll recommend a plan; if not, we’ll tell you upfront.
