Experiences

That

Convert

We combine CRO, UI/UX design,
and Shopify development to build
high-performing ecommerce
experiences.
4.9 stars
Trusted by ecommerce brands
Our services

A Complete System for Ecommerce Growth

We combine conversion optimization, UX design, and Shopify development to remove friction across the customer journey and turn more visitors into customers.
01
Conversion Rate Optimization
CRO Audits A/B Testing Experimentation Strategy
02
UI/UX Design
UX Research Conversion-Focused Designs Figma Designs
03
Shopify Development
Shopify Theme Development Shopify Performance Optimization Shopify Integrations
Our Approach

A Proven Framework for Ecommerce Growth

We combine behavioral research, UX design, and continuous experimentation to uncover hidden growth opportunities and turn them into measurable revenue improvements.
1
+
Experiments & CRO Tests Run
1
M+
Revenue Generated for Clients
1
UX Improvements Implemented
1
%
Client Satisfaction Rate

Our Process

Working process
01
Behavior Research
Analyze user behavior, heatmaps, and analytics to uncover hidden conversion opportunities.
02
Design
Conversion-focused interfaces crafted to guide users smoothly from discovery to action.
03
Development
We turn approved designs into fast, scalable Shopify experiences built for performance and growth.
Our Work

Real Experiments. Real Results.

A collection of CRO tests, UX improvements, and Shopify optimizations that helped brands increase conversions and revenue.

+27% Conversion Lift

Product Page A/B Test

Homepage & Product Page Redesign Increased COnversion Rate by 85%

CRO Redesign

Sleep & Wellness brand increases their CVR by 32%

Shopify Redesign & Development

Full Shopify Redesign Improved User Experience and Product Discoverability

Shopify Redesign & Development

CRO Audit for Subway USA

CRO Audit
Our Team

You will work with the best people

A clear, concise headline that captures attention and communicates your value proposition
Kathy Elisabet
CEO Founder
Kathy Elisabet
CEO Founder
Kathy Elisabet
CEO Founder
Kathy Elisabet
CEO Founder
Kathy Elisabet
CEO Founder
Testimonial

Let actions talking instead

Read what our clients have to say
"The CRO audit gave us really useful insights that we were able to put into action right away. Since making the changes, our sales calls have gone up by 150%! The results have been amazing."
Co-founder, ZQuiet
Trina Webster
"They think outside the box and successfully redesigned our website. Their innovative approach and attention to detail have made a significant impact on our business."
Founder, AIRWAAV
Dr. Deena
“Working with Escala was one of the best decisions we made. They didn’t just suggest changes, they ran real A/B tests, validated everything with data, and helped us confidently roll out what worked. The results were clear: higher conversion rate and a noticeable increase in sales. Super professional, organized, and easy to work with.”
Co-Founder of Apolla Performance
Brianne Zborowski
“Dominika is a true CRO expert. She and her team handled the full redesign and development of our Lawful London store, and the process was smooth from start to finish. Everything was structured, strategic, and focused on improving conversion. The new store not only looks better, it performs better. We saw a clear increase in sales after launch.”
Founder, Lawful London
Saher Bhatti,
You know a contractor is going to be good if you can learn something from speaking to them. Dominika gave more value in our 30 minute consultation than I have had from many other contractors. That free consultation was worth the price paid. Her output was fantastic. Beautiful figma files and a detailed report on how to improve my site. 10/10 would recommend!
CEO & Founder, Salonrenter.com
AJ Bellamah
"I recently worked with Dominika on a CRO audit for my website and was very happy with the collaboration. She provided clear, well-structured suggestions focused on conversion improvements, pricing psychology, and key UX elements that helped refine my offer. She also brought a strong understanding of user behavior and how to simplify the user journey through pricing structure and layout. I'd definitely recommend her to anyone looking for practical CRO insights."
CEO & Founder, ShareArchiver
Mazhar Lateef
"Definitely exceeded expectations. Dominika had prepared well and made some excellent points succinctly and clearly in this short initial consultation. I look forward to working with her on an ongoing basis."
Founder, Cash Christopher Art
Cash Christopher

Getting Traffic
But Not Enough Sales?
Let's Fix That

We combine customer research, behavioral data, and years of hands-on testing with eCommerce brands to find what’s holding your store back.
Conversion Page Sprint
For growing eCommerce brands that need to improve their CVR
$ 995 USD
  • Deep audit of 1 key page
  • Psychology-based persuasion improvements
  • Optimized messaging & value positioning
  • Developer-ready Figma redesign
  • Development implementation — available separately
Full CRO Audit
For eCommerce brands that want a clear optimization roadmap
$ 2,750 USD
  • Heuristics, heatmap & GA4 analysis
  • In-depth UX & conversion flow review
  • Conversion-focused content framework
  • 2 customer insight surveys (VOC)
  • 4 high-impact A/B tests with Figma designs
  • Development implementation — available separately
CRO Partnership
For eCommerce brands committed to ongoing growth
Starting at $3,500 USD /month
  • Everything in Full CRO Audit
  • Ongoing A/B testing & experimentation roadmap
  • Monthly test design & optimization strategy
  • Continuous CVR & AOV growth
  • Development implementation — available separately

Book your call today
and see if we're a fit

To qualify for a collaboration with us, you must:
FAQs

What To Expect When Working With Us

1.
What Services Do You Provide?
We help businesses turn more of their existing traffic into customers. Our work typically includes conversion rate optimization (CRO), UX/UI design improvements, A/B testing, and Shopify development. Instead of treating design, development, and optimization as separate initiatives, we bring them together into one structured process focused on measurable growth. Every decision is backed by research, user behavior data, and testing.
2.
Do You Start With Research Or Jump Straight Into Design?
Every project starts with research. Before we redesign a page or launch experiments, we analyze your analytics data, user recordings, heatmaps, customer journeys, and current funnel performance. This allows us to identify where visitors struggle, where revenue is leaking, and what changes are most likely to produce measurable lifts. Design and development then follow the insights,not assumptions.
3.
How Does Your CRO Process Work?
Our CRO process is built around a structured experimentation framework. We begin with a deep audit of your funnel and website, identifying the highest-impact opportunities. From there, we prioritize hypotheses, design improved experiences, and run A/B tests to validate what actually increases conversions. Winning experiments are implemented permanently, and the insights guide the next round of optimization. Over time, this creates a continuous growth engine.
4.
Do You Design UX/UI Based On Data Or Just Best Practices?
Best practices are only a starting point. Our UX/UI work is guided by behavioral data, user research, and experiment insights. We focus on reducing friction, improving clarity, and guiding visitors toward the next step in the journey. Every design decision is tied to a measurable objective, whether that’s increasing conversions, improving engagement, or reducing drop-off.
5.
Can You Implement The Changes As Well?
Yes. Our team handles both the design and development side of optimization. That includes building experiments, implementing design improvements, and handling Shopify development when needed. This removes the bottleneck many companies face when insights exist but internal teams lack the bandwidth to implement them.
6.
Do You Work With Shopify Stores?
Yes, Shopify is one of our core platforms. We help Shopify brands improve conversion rates through UX improvements, optimized product pages, checkout enhancements, and custom development when needed. Our goal is not just to build features, but to ensure every change contributes to revenue growth.
7.
What Kind Of Results Can We Expect?
Conversion optimization compounds over time. Some experiments produce immediate lifts, while others provide insights that lead to larger wins later. The goal is not a single redesign, but a continuous improvement process that steadily increases conversion rates and revenue per visitor. Results vary depending on traffic, data quality, and testing velocity, but businesses that commit to ongoing experimentation consistently see measurable gains.
8.
How Do We Get Started?
The best way to start is by booking a free consultation call. During this call, we’ll review your website, discuss your current challenges, and identify areas where your conversion rate can improve. We’ll also walk through how our CRO, UX/UI design, and Shopify development process works so you can see whether it’s the right fit for your business. By the end of the conversation, you’ll walk away with a clearer understanding of your website’s growth opportunities, and what steps would move the needle the most.