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Book Strategy Call

Turn Clicks

Into

Customers

We use conversion rate optimization to
uncover where you're losing revenue
test what actually works and convert
more visitors into customers..
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5.0 stars
Trusted by ecommerce brands
CRO services

CRO Built on Research & Testing

Conversion rate optimization built on research, experimentation, and measurement, designed to remove friction and unlock more revenue from your existing traffic.
01
Full CRO Audit
Behavioral & Data Insights Experimentation Strategy Friction Detection
02
Conversion Page Sprint
1 Page Optimization Conversion Analysis Revenue Fixes Quick Wins
03
A/B Testing
Experiment Design Data-Driven Conversion Hypothesis Launch Ready
Our Approach

Growth, Built on Data and Experimentation

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Through conversion rate optimization, we identify what’s holding back conversions, test what actually works, and scale improvements that drive measurable revenue growth.
1
+
Experiments & CRO Tests Run
1
M+
Revenue Generated for Clients
1
UX Improvements Implemented
1
%
Client Satisfaction Rate

Our Process

Working process
01
Behavior Research
Analyze user behavior, heatmaps, and analytics to uncover hidden conversion opportunities.
02
Design
Conversion-focused interfaces crafted to guide users smoothly from discovery to action.
03
Development
We turn approved designs into fast, scalable Shopify experiences built for performance and growth.
Our Work

Real Experiments. Real Results.

A collection of CRO tests, UX improvements, and Shopify optimizations that helped brands increase conversions and revenue.

+27% Conversion Lift

Product Page A/B Test

Homepage & Product Page Redesign Increased COnversion Rate by 85%

CRO Redesign

Sleep & Wellness brand increases their CVR by 32%

Shopify Redesign & Development

Full Shopify Redesign Improved User Experience and Product Discoverability

Shopify Redesign & Development

CRO Audit for Subway USA

CRO Audit
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Our Team

You will work with the best people

A clear, concise headline that captures attention and communicates your value proposition
Kathy Elisabet
CEO Founder
Kathy Elisabet
CEO Founder
Kathy Elisabet
CEO Founder
Kathy Elisabet
CEO Founder
Kathy Elisabet
CEO Founder
Testimonial

Let actions talking instead

Read what our clients have to say
"The CRO audit gave us really useful insights that we were able to put into action right away. Since making the changes, our sales calls have gone up by 150%! The results have been amazing."
Co-founder, ZQuiet
Trina Webster
"They think outside the box and successfully redesigned our website. Their innovative approach and attention to detail have made a significant impact on our business."
Founder, AIRWAAV
Dr. Deena
“Working with Escala was one of the best decisions we made. They didn’t just suggest changes, they ran real A/B tests, validated everything with data, and helped us confidently roll out what worked. The results were clear: higher conversion rate and a noticeable increase in sales. Super professional, organized, and easy to work with.”
Co-Founder of Apolla Performance
Brianne Zborowski
“Dominika is a true CRO expert. She and her team handled the full redesign and development of our Lawful London store, and the process was smooth from start to finish. Everything was structured, strategic, and focused on improving conversion. The new store not only looks better, it performs better. We saw a clear increase in sales after launch.”
Founder, Lawful London
Saher Bhatti,
You know a contractor is going to be good if you can learn something from speaking to them. Dominika gave more value in our 30 minute consultation than I have had from many other contractors. That free consultation was worth the price paid. Her output was fantastic. Beautiful figma files and a detailed report on how to improve my site. 10/10 would recommend!
CEO & Founder, Salonrenter.com
AJ Bellamah
"I recently worked with Dominika on a CRO audit for my website and was very happy with the collaboration. She provided clear, well-structured suggestions focused on conversion improvements, pricing psychology, and key UX elements that helped refine my offer. She also brought a strong understanding of user behavior and how to simplify the user journey through pricing structure and layout. I'd definitely recommend her to anyone looking for practical CRO insights."
CEO & Founder, ShareArchiver
Mazhar Lateef
"Definitely exceeded expectations. Dominika had prepared well and made some excellent points succinctly and clearly in this short initial consultation. I look forward to working with her on an ongoing basis."
Founder, Cash Christopher Art
Cash Christopher

Getting Traffic
But Not Enough Sales?
Let's Fix That

We combine customer research, behavioral data, and years of hands-on testing with eCommerce brands to find what’s holding your store back.
Conversion Page Sprint
For growing eCommerce brands that need to improve their CVR
$ 995 USD
  • Deep audit of 1 key page
  • Psychology-based persuasion improvements
  • Optimized messaging & value positioning
  • Developer-ready Figma redesign
  • Development implementation — available separately
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Full CRO Audit
For eCommerce brands that want a clear optimization roadmap
$ 2,750 USD
  • Heuristics, heatmap & GA4 analysis
  • In-depth UX & conversion flow review
  • Conversion-focused content framework
  • 2 customer insight surveys (VOC)
  • 4 high-impact A/B tests with Figma designs
  • Development implementation — available separately
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CRO Partnership
For eCommerce brands committed to ongoing growth
Starting at $3,500 USD /month
  • Everything in Full CRO Audit
  • Ongoing A/B testing & experimentation roadmap
  • Monthly test design & optimization strategy
  • Continuous CVR & AOV growth
  • Development implementation — available separately
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Need a full-site redesign or higher-volume experimentation? Contact us for a custom proposal.

Book your call today
and see if we're a fit

To qualify for a collaboration with us, you must:
  • Run an established Shopify or Shopify Plus store
  • Generate consistent traffic and sales
FAQs

What To Expect When Working With Us

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1.
What is conversion rate optimization (CRO)?
Conversion rate optimization is the process of turning more of your existing traffic into customers. Instead of chasing more visitors, we focus on understanding behavior, removing friction, and systematically improving how users convert.
2.
How do you identify what’s hurting conversions?
We combine quantitative data (GA4, funnels, heatmaps) with qualitative insights (user behavior, voice of customer, heuristics) to pinpoint exactly where users drop off and why they don’t convert.
3.
What makes your CRO approach different?
Most teams rely on opinions or isolated tactics. We follow a structured process, research, hypothesis, experimentation, and measurement, so every decision is backed by data and every change is validated.
4.
What kind of results can I expect?
CRO isn’t about random wins, it’s about consistent, measurable improvements. The goal is to increase conversion rate, average order value, and overall revenue from the traffic you already have.
5.
How long does it take to see results?
Some improvements can have an immediate impact, while others require testing and iteration. CRO is a continuous process, but the earlier you start testing, the faster you start learning and scaling what works.
6.
Do you redesign pages or just give recommendations?
We go beyond recommendations. We turn insights into test-ready concepts with clear UX and copy improvements, so you know exactly what to change and why. Development support is also available as an optional add-on for an additional cost.
7.
Do You Work With Shopify Stores?
Yes, Shopify is one of our core platforms. We help Shopify brands improve conversion rates through UX improvements, optimized product pages, checkout enhancements, and custom development when needed. Our goal is not just to build features, but to ensure every change contributes to revenue growth.

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